My favorite days are filled with antique fairs, vintage shops, live tunes, and a chill burger or pizza joint run by Michelin-rated chefs.
Looking at Pretty Good Advice in Santa Cruz
& June’s in Oakland.
work examples
Sal Taj is a San Francisco Bay Area-based Strategist focused on brand innovation consulting and creative strategy. His areas of expertise include:
Research & Insights:
Research Planning, Brand Audits, Competitive Audits, Survey Development & Deployment, Focus Groups, Stakeholder Interviews, Social Listening, MRI / GWI Research, Data Analysis, Reporting.
Brand & Creative Strategy:
Brand House (mission, vision, values, etc.), Brand Positioning, Brand Personality, Persona Development, Audience Segmentation, Creative Platforms, Creative Briefs, Brand Messaging Architecture, Campaign Planning, Content Strategy, Comms Planning, GTM Planning, Brand Identity, Creative Concepting, Employer / Internal Branding, Naming Strategy, Brand Guidelines, Brand & Campaign Playbooks, Performance Creative.
Innovation Consulting:
AI Creative / Marketing Innovation, Workshops, Journey Maps, North Star Development, Product Innovation & Roadmaps.
Social / Earned Media:
Earned Media Strategy, Social Personas / TOV, Content Planning, Organic / Paid Social, Earned Media Platforms & Narratives, Media & Influencer Strategies, Activation / Launch Plans, Influencer Briefs, Stunt Concepting & Rollout Planning, Events / Experiences.
Team Leadership:
Account & Client Management, Team Planning, Workshops, Mentorship & Learning, Partnership Management, Budget Management & Planning, Business Development / Pitching, Framework Development, Proposal Development, Project Management.