PayPal | Point of Sale (Zettle)
Business Goal(s): Awareness, Adoption
When online payments giant PayPal was launching its Point of Sale (then Zettle) product in the US market, geared toward small businesses, my team and I strategically created a full-funnel campaign that included:
Identifying the insight that while most would think all small business owners want to make more money, what they actually want is peace of mind and TIME.
Creative Development
I collaborated with Creative Directors to develop a full funnel campaign, including a TVC that focused on what the day-to-day of business owners' lives, and their communities could look like if everything went right and it all just came together. Something that could be unlocked with the power of PayPal Point of Sale (Zettle).
GTM Planning
To ensure a successful launch I developed a multi-channel GTM strategy that helped PayPal meet small business owners in the places they naturally browse, including social channels like Instagram, and Pinterest.
The launch secured coverage from publications like Tech Radar and Business Insider.